Each year around this time, I plan what I like to call a ‘Style Campaign.’ For me, it’s a creative outlet to showcase our products – but more importantly to document the growth of TYTAN. Looking back to our first couple of shoots – they were very much only focused on weddings, which makes sense since that is the industry that we are in. But I personally felt as though it wasn’t completely authentic in the sense that the message I was trying to send was built upon the pressure to “fit in.” Don’t get me wrong, I LOVE every shoot I have done– but it’s not the actual images I’m referring to, but something inside me just didn’t click.
There is an expectation that when you do a styled shoot, it is going to be submitted with the end goal of being published, which is completely understandable because there are a lot of working bodies dedicating their time and craft into it. But for me, I soon realized that personally for these Style Campaigns, that isn’t my goal. And this is also why you may have noticed that I work with the same vendors over and over again for these shoots because they understand this is a creative platform to try new things without any conditions or rules. I’m also impatient and don’t want to wait 6-12 months before I can show the images lol. Disclaimer: I have nothing against styled shoots and submitting them – I am strictly talking about my own personal Style Campaigns and not collaborations with other vendors!
Last year for our ‘TYdentity’ shoot, we did a full 180, choosing for something more personal and minimal focusing on the people behind wearing the product. It was all about how we connect with each other through different ways. Which FINALLY brings us to this year’s concept, which is built from the last shoot: Something for Everyone.
With style, fashion and pop culture ever changing, so are the needs of our clients. And rather than pigeon-holing ourselves to only using specific fabrics or designs, the one thing that is consistent [that I feel is more important] is quality and experience. So whoever you are, whatever your personality type is, whatever event you’re attending, whatever statement you want to make – we have something for you. I know this shoot won’t be everyone’s cup of tea, but I don’t like all tea either, especially anything citrus, which is ironic because I love sour candy lol. I am just happy I got to work with my friends and enjoyed seeing everyone doing what they love doing. More from our Gossip Girl/Vanity Fair Grooms[wo]man Brunch coming soon!
Photography: @9KoiStudio - official website TBA!
Table Scape: @heidilauphoto